Max Business

We delivered an AI operations manager for a Lowcountry commercial fishing and seafood wholesale operation — one that coordinates boat schedules against tides, weather windows, and quota limits, manages the cold chain from dock to restaurant, prices wholesale by the hour as supply lands, and keeps NOAA compliance reporting current without the owner doing it by hand

AI Seafood Fleet Operations Manager · Commercial Fishing And Seafood Wholesale

His family has been running boats out of Shem Creek for three generations, but the business his grandfather started with a handshake and a cooler full of shrimp now involves six vessels, fourteen restaurant accounts, a retail counter, federal catch reporting, state landing permits, and a supply chain where the product starts dying the moment it leaves the water. Every morning is a logistics problem that resets itself: which boats go out, which species they target, what the tides allow, what the weather allows, what the remaining quota allows, and how all of that maps to what his restaurant buyers actually need this week. He used to run it from a whiteboard in the dock office and a group text with his captains. The whiteboard worked when he had two boats. At six, it meant he was on the phone by four in the morning and still getting surprised by noon. The restaurant accounts added a layer of complexity that had nothing to do with fishing. Chefs want consistency — the same shrimp, the same size, the same day every week — from a product that is fundamentally inconsistent. When the catch is good, he has more than his accounts can absorb and needs to move the surplus before it loses a day of freshness. When the catch is short, he has to decide which chef gets shorted and how to communicate that without losing the account. The pricing floats with all of it: what landed this morning, what the other docks got, what the wholesale market in Atlanta is paying, and what his cost per pound actually was once you count fuel, ice, crew shares, and the boat that came back early with an engine problem. We built him an operations manager that thinks in the units his business actually runs on — tides, not calendar days; hold capacity, not abstract inventory; hours of freshness remaining, not sell-by dates printed on a label. It pulls the NOAA tide tables and marine forecast every evening and drafts the next morning's boat assignments: which vessel targets which species in which area, timed against the tide window that makes the run efficient, flagged against the remaining quota for that fishery so nobody trips a closure. When the boats radio in their catch — or when the dock manager logs it as they unload — the system knows what just landed, grades it against the restaurant orders already committed for the day, and identifies the gap: what is covered, what is short, and what is surplus that needs a buyer in the next six hours while it is still premium. Restaurant accounts get a text by ten in the morning: here is what is coming, here is the boat it is on, here is when the truck leaves. If there is a shortfall, the chef hears it from the system before the truck arrives, not from a driver shrugging at the back door. Pricing recalculates as supply lands — not once a day, but continuously, because the margin on a hundred pounds of trigger fish is different at seven in the morning when it is the only trigger fish at the dock than it is at eleven when two more boats came in heavy. The wholesale price sheet his bigger accounts see updates by the hour during landing season. And the federal reporting — the part that used to mean his wife spending two evenings a month reconciling logbooks against landing tickets against dealer reports — now assembles itself. Every landing is recorded with the vessel, the species, the area, the pounds, and the gear type, exactly the way NOAA wants it. The state reports use the same data in a different format. His accountant gets a weekly cost-per-pound-landed report broken down by vessel that finally lets them see which boats make money and which ones just look busy. "My grandfather could smell what the ocean was going to give him," he said. "I can't do that. But I can finally see my whole operation in one place instead of running it out of my back pocket."

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